Evans Automations
Ethan Evans Evans Automations · Southampton UK
Latest build live · Aug 2026

Your coaching deserves its own app.

I build online coaches a custom app their clients actually open. Your brand. Your name on their home screen. No monthly software rent.

Book a free call30 minutes · no pitch deck See one I built first
Sheet 01/05The problem

You're renting someone else's software.

Every online coach I speak to is running the same setup:

  • A platform at £100–200 a month with another company's name all over it
  • Spreadsheets you rebuild from scratch every training block
  • Check-ins, form clips and weigh-ins buried in DMs at 11pm
  • Clients who stop logging by week three because the app feels like homework
  • No way to tell, at a glance, who trained this week and who didn't

You're paying to look like everyone else. You could own the thing instead.

Sheet 02/05Built & live

Iron Forged Coaching

A real app, live with real clients. Built for an online hypertrophy coach who was done with off-the-shelf platforms. His branding, his language, his way of coaching.

Iron Forged app: today's training session
TodayTheir session is ready when they open it. No hunting for a plan, no PDF, no spreadsheet.
Iron Forged app: progress and weigh-in charts
ProgressEvery weigh-in, every kilo lifted, charted automatically. Proof the coaching is working.
Iron Forged app: nutrition plan and macros
NutritionTheir plan, their macros, logged in two taps. Written by you, not a generic calculator.

← swipe →

24clients moved
1,205weigh-ins
621photos

Migrated, not started from zero. Every client's history came across with them, so nobody lost a single log on the switch.

Sheet 03/05Your side of it

One screen instead of forty DMs.

Open your dashboard and you already know who trained, who's gone quiet, whose form clips are waiting and who's asked for a call. Before you type a single message.

Coach dashboard: call requests and form clips waiting to be reviewed
Your dashboardCall requests and form clips waiting on you, surfaced the second you open it.
Client roster with weight trend and sessions hit per client
Your rosterWeight trend and sessions hit, per client. You spot the drifters before they ghost.

← swipe →

your-coaching.com
Coach dashboard on desktop showing call requests, form clips to review and clients needing attention

Same app on the laptop when you sit down to write programmes.

Sheet 04/05Drawn for you

Built for you. Owned by you.

This is the schedule every build works from. Yours gets drawn on the call, against how you actually coach.

  1. A

    Your brand, end to end

    Your colours, your logo, your tone of voice. Your icon sat on their home screen, not a logo they've never heard of.

  2. B

    Installs like a real app

    Add to home screen, opens full screen, sends reminders. No App Store review queue, no 30% cut.

  3. C

    Everything you coach with

    Programme builder, workout logging, weigh-ins, progress photos, macros, check-ins, calls. Shaped around how you coach.

  4. D

    No per-client fees

    Take on ten more clients and the bill doesn't move. No platform that can change its pricing on you next year.

Sheet 05/05How it works

You see it working before you pay.

  • Call

    30 minutes. I ask how you actually coach and where the admin is eating your evenings. Free, and there's no deck.

  • Demo

    I build a working demo of your app, in your branding, and walk you through it. You decide after you've held it, not before.

  • Build

    Designed, built and tested against real use. You see it at every stage, not just at the end.

  • Launch

    Your clients move across, history and all. I handle the migration and stay on for support.

Want to see what yours would look like?

Book the call. Worst case you get a straight answer about whether a custom app is worth it for your business yet.

Book a free call30 minutes · pick a time that suits
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