Ethan Evans Evans Automations · UK

Your coaching deserves its own app.

I build online coaches a custom app their clients actually open. Your brand. Your name on their home screen. No monthly software rent.

01The problem

You're renting someone else's software.

Every online coach I speak to is running the same setup:

You're paying to look like everyone else. You could own the thing instead.

02Built & live

Iron Forged Coaching

A real app, live with real clients. Built for an online hypertrophy coach who was done with off-the-shelf platforms. His branding, his language, his way of coaching.

Iron Forged app: today's training session
TodayTheir session is ready when they open it. No hunting for a plan, no PDF, no spreadsheet.
Iron Forged app: progress and weigh-in charts
ProgressEvery weigh-in, every kilo lifted, charted automatically. Proof the coaching is working.
Iron Forged app: nutrition plan and macros
NutritionTheir plan, their macros, logged in two taps. Written by you, not a generic calculator.

← swipe →

24clients moved
1,205weigh-ins
621photos

Migrated, not started from zero. Every client's history came across with them, so nobody lost a single log on the switch.

03Your side of it

One screen instead of forty DMs.

Open your dashboard and you already know who trained, who's gone quiet, whose form clips are waiting and who's asked for a call. Before you type a single message.

Coach dashboard: call requests and form clips waiting to be reviewed
Your dashboardCall requests and form clips waiting on you, surfaced the second you open it.
Client roster with weight trend and sessions hit per client
Your rosterWeight trend and sessions hit, per client. You spot the drifters before they ghost.

← swipe →

your-coaching.com
Coach dashboard on desktop showing call requests, form clips to review and clients needing attention

Same app on the laptop when you sit down to write programmes.

04What you get

Built for you. Owned by you.

Your brand, end to end

Your colours, your logo, your tone of voice. Your icon sat on their home screen, not a logo they've never heard of.

Installs like a real app

Add to home screen, opens full screen, sends reminders. No App Store review queue, no 30% cut.

Everything you coach with

Programme builder, workout logging, weigh-ins, progress photos, macros, check-ins, calls. Shaped around how you coach.

No per-client fees

Take on ten more clients and the bill doesn't move. No platform that can change its pricing on you next year.

05How it works

You see it working before you pay.

Want to see what yours would look like?

Book the call. Worst case you get a straight answer about whether a custom app is worth it for your business yet.